South by Southwest (SXSW), one of the music industry's most popular and influential music festivals, has used RFID technology in their wristbands and badges for nearly 4 years after struggling to deal with a massive counterfeit problem. The festival, which has been popular since its inception in 1987, has grown exponentially in the last few years. Access control at performances is controlled by wristbands and badges worn by attendees, and in the past, counterfeit badges and wristbands made crowd control a serious problem. In 2003 alone, organizers estimate that the value of counterfeit wristbands was approximated at over $500,000. RFID technology in wristbands and badges has nearly eliminated the counterfeit problem - before entering a venue, attendees' badges or wristbands are scanned using a special reader which authenticates the badge or wristband as authentic.
SXSW 2007 will take place March 14-18 in Austin, TX.
Read more at Sys-Con.com...
Friday, March 2, 2007
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